Cookie Policy

Last Updated: February 27, 2026

Effective Date: February 27, 2026
Company Name: GoWap (A Product of GoUp Digital Marketing Agency)
Website: https://gowap.in
Support Email: info@gowap.in

1. INTRODUCTION

This Cookie Policy explains how GoWap ("we", "our", or "us") uses cookies and similar tracking technologies (such as web beacons, pixels, and server-side tracking) when you visit our website (https://gowap.in) or use the GoWap SaaS platform.

By continuing to use our website and platform, you consent to the use of cookies and tracking technologies as described in this policy.

2. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

  • Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help the website remember your actions and preferences over time, improving functionality and user experience.
  • Similar Technologies include web beacons, pixels (such as the Meta Pixel), and server-side tracking (such as the Meta Conversion API). These tools help us measure website performance and the effectiveness of our own marketing campaigns.

3. TYPES OF COOKIES & TECHNOLOGIES WE USE

We use the following categories of cookies and tracking technologies on our website and platform:

3.1 Essential & Strictly Necessary Cookies

These are critical for the GoWap platform to function and cannot be switched off in our systems. We use them for:

  • User Authentication: Utilizing JSON Web Tokens (JWT) to keep you securely logged in.
  • Session Management: Maintaining your session state as you navigate the dashboard.
  • Security & Fraud Prevention: Detecting unauthorized access and protecting your account data.
  • Core Functionality: Allowing you to connect your Meta Ads account and schedule reports.

Without these cookies, the GoWap platform cannot function.

3.2 Performance & Analytics Technologies

These technologies help us understand how visitors interact with our website so we can improve the user experience.

  • Google Analytics: We use Google Analytics to monitor website traffic patterns, page performance, and usage trends. Google Analytics collects aggregated, non-personally identifiable data (such as IP addresses, browser types, and time spent on pages).

3.3 Marketing & Measurement Technologies

We use tracking technologies to measure the performance of GoWap’s own advertising campaigns (for example, tracking when a visitor clicks our ad and signs up for a GoWap account).

  • Meta Pixel & Conversion API (CAPI): We use Meta's tracking tools on our marketing website to understand conversion events and optimize our own ad spend.

Important Privacy Distinction: These marketing technologies track visitor behavior on the GoWap website only. We never use your connected Meta Ads reporting data, campaign performance metrics, or client WhatsApp numbers for tracking, profiling, or targeted advertising.

3.4 Functional Cookies

These cookies store your preferences to provide a more personalized experience, such as:

  • UI preferences (e.g., light mode vs. dark mode).
  • Time zone settings for report scheduling.
  • Language preferences.

4. HOW WE USE THESE TECHNOLOGIES

In summary, we use these cookies and tracking tools to:

  • Authenticate users and maintain secure SaaS sessions.
  • Ensure the platform operates smoothly and securely.
  • Analyze website usage to improve our design and features.
  • Measure the success of GoWap's own marketing efforts.

5. MANAGING YOUR COOKIE PREFERENCES

You have the right to decide whether to accept or reject cookies.

  • Browser Settings: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject essential cookies, you will not be able to log in or use the GoWap SaaS platform. Instructions for managing cookies can usually be found in your browser’s "Help" or "Preferences" menu.
  • Google Analytics Opt-Out: To prevent your data from being used by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.
  • Meta Ads Opt-Out: You can manage how your data is used for advertising by Meta through your Facebook Ad Preferences.

6. DATA PROTECTION

The information collected by our cookies and tracking technologies is used in strict accordance with our Privacy Policy. For complete details on how we protect your data, handle your Meta Ads integrations, and respect your clients' privacy, please read our full Privacy Policy at https://gowap.in/privacy-policy/.

7. CHANGES TO THIS POLICY

We may update this Cookie Policy periodically to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised "Last Updated" date.

8. CONTACT INFORMATION

If you have any questions regarding this Cookie Policy or our tracking practices, please contact us at:

GoWap
A Product of GoUp Digital Marketing Agency
Email: info@gowap.in
Website: https://gowap.in